Business analysis
I ask what a team is trying to achieve, clarify stakeholder needs and turn them into practical requirements, processes and measures of success.
Business analysis · Commercial insight · Responsible AI
Turning business questions into useful decisions.
I am a business analyst who helps teams cut through messy data and conflicting opinions to make choices they can defend, grounded in commercial reality and responsible use of AI.
My journey
I sit between the data and the people making the call.
Over the years I have worked across banking, entrepreneurship and technology. The common thread is translating complexity into something a team can act on with confidence.
I care about what analysis helps someone decide. Good analysis makes its assumptions visible, connects evidence with commercial reality and remains useful when the decision is difficult.
Read more about my experienceWhat I bring
Commercial judgment
I look beyond the report to the customer, the operating model and the trade-offs behind a decision. I use data to test assumptions and help people decide where to focus.
Analytics and AI implementation
I use analytics and AI to turn business questions into practical tools and experiences. I focus on whether the result is useful, understandable and responsible, using Excel, Power BI, SQL and Python where they fit the problem.
Selected work
Case studies
A short view of the projects is shown here. Each card opens the fuller case study.
Explainable Portfolio Playground
An interactive experiment that asks whether explaining an AI recommendation changes how much people understand and trust it.
Read the XAI case studyPort of Esbjerg
A thesis project that turned a broad expansion question into a defensible, data led recommendation for a modular cold storage pilot focused on dairy.
Read the Port of Esbjerg case studyContact
Coffee and a conversation?
If something here resonates with you, I would enjoy hearing what you are working on. I am always open to meeting for coffee, exchanging ideas and seeing where a conversation leads. Let us connect.